We teach out the most important KPI Goals that you need to measure for your next influencer marketing campaign. This is a notoriously soft, fuzzy world with few success metrics so we are going to break it down for you.
Objectives that are Common
- Build the reputation of the brand
- Create authentic content that speaks to the customer
- Create engagement with the community
- Get email and/or SMS subscribers
- Bring customers to your site to make new sales
- Increase traffic to your website
- Sell more product
Why These aren't Enough
These just don't cut it because they are so hard to measure. Bring these to your boss or your CMO and they are going to say how do you know that's true? How did you measure it?